Nice to meet you

Hiya.

I’m Jenny, a Creative Director specialising in social-first storytelling and culturally driven campaigns.

With over 13 years in the industry, I’ve led and scaled creative teams that know how to collaborate - seamlessly - across disciplines. From designers and art directors to motion specialists, 3D artists and copywriters, I help shape ideas that are insight-led, platform-native and built to connect.

I believe social isn’t a channel, it’s where culture lives. My work blends craft and strategy to create content that earns attention, sparks conversation and drives measurable impact. From reactive moments to large-scale launches, I help brands show up in ways that feel real, relevant and worth sharing.

I’m hands-on with ideas, confident in delivery, and comfortable leading from pitch through to production. I love turning briefs into stories that travel, whether that’s through a six-second TikTok, a long-form social film or an immersive digital experience.

I’ve spent time at We Are Social, HAVAS, U-Studio (Oliver), CULT LDN, Social Life (Jellyfish), and bounced about freelance with agencies like OK COOL & T&Pm.

Outside of agency life, I mentor with D&AD and Who’s Your Momma, and have judged creative awards including D&AD New Blood and FRESH. I’m also part of the She Says & Get Sh*t Done team, championing gender equality and representation in the creative industries.

Check out my experience on Linkedin here

Also learn from me through my Domestika course: Social Media Design - How to stand out

Get in contact via email: Jenniferahayashi@gmail.com

On the side, I create Doodlebombs, re-energising magazine covers and photography with my own personal style. Always up for a collaboration so please get in contact.

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Talks & Events

• Creative Mornings (2024) : Pattern

• CEW panel on AI Ethics in the beauty industry,

• Adobe x Bad Ass Gal : Creative Collaboration,

• The Drum : New Era Resolutions Post Pandemic,

• Glug x Fora Clerkenwell Design Week, Ladies Wine & Design - In house Creatives,

• Microsoft x WPP x Adobe live Illustration,

• General Assembly Design for Good & Reasons.to Elevator Pitch - Designer’s life in Japan.

Mentorship programs I support Kerning the Gap, She Says: Who’s Your Momma, D&AD New Blood, Intern: Call to Creative Arms, F:GEN.

One of the The Dots Rising Stars 2021