The challenge was to change the perception of YO! through a new trial menu, one that would elevate the brand.
Through photography, I focused on creating “atmospheric food porn” that would entice new customers into the restaurant. I designed the menu to feature hot and cold dishes separately, giving the customer an ease of choice.
The slimline design of the sushi menu sits comfortably beside the conveyor belt. Whilst the stripped back placemat, makes it easier to mix and match dishes.
With the help of food photographer Sam Folan , we created a new look and feel for the trial menu, focusing on the new larger hot dishes.