Hirata Donut Ice Cream Promo
For the summer promotion at YO!, I created a fun and fresh look at feel to match the deliciousness that is the Hirata Donut. A deep fried donut bun paired with soft scoop ice cream with Pistachio, Miso Caramel and Kinako powder.
Making the dish the Hero of it's own summer story, I used comic book influences to add speech bubbles and playful copy 'Don't have a melt down". To emphasise the flavour of the dish, I used the cool green colour to pop against the white ice cream.
To promote in restaurant, I created menu fans that would have a hero image from the creative and on the back a menu for the customer to select from.
In outside seating areas, this would allow customers to fan themselves in the Summer heat.