YO! SUMMER CAMPAIGN
We created a new Summer promotion to celebrate the launch of Hawaiian Poke and Ice Cream Mochi at YO!.
Using a cool pastel identity for the campaign, I played with geometrical shapes to visualise a healthy balance that the dishes offered.
This campaign sat across all channels, digital and in restaurant. Keeping this in mind, I made this flexible to create a fluid identity.
Website carousel creative that appeared on the homepage.