Tasked in making YO! Flatiron more inviting and stand out from the local competition, I designed a set of window graphics, playing on the restaurants cheeky side. I created a window inviting passerby's to check out the conveyor belt. The peep-through frame and messaging "Our belt is bigger than yours!" invites people to take a peak and creates intrigue in the the unique experience of YO!. Copy such as"Eat, Drink, Repeat" and "Ra-Ra-Ra-men" allows the restaurant to break away from it's very sterile frontage and have a personality instead.
I based the concept on Japanese manga, highlighting the fun quirky side of YO! whilst keeping that cool Japanese vibe. Through copy, I explained a bit about the concept of the restaurant and the different food that can be found inside.