The brief was to create a new look and feel for the good stuff’s social feed. A new brand of leave-in conditioners that are challenging the norm and encouraging people to save water and the environment as they are too good to rinse.
I developed their social style, by creating a simplified feed of typographical quotes playing with the brands typography and iconography. The usage of white space cuts through the feed, allowing the brand to stand out from their competitors.
Showing beautiful photography of hairstyles, the drop iconography highlighted the product used to help achieve the look through colour, with the guide shown in Instagram stories and within copy.